SEO
Search Engine OptimisationCan people find your website on Google and Bing – for the searches that matter?
Website audits for small businesses, online shops & sole traders · DACH
SEO, GEO & AEO audit: get found on Google – and in AI answers
I look at your website the way search engines and AI assistants do. You’ll receive a clear, easy-to-follow report and know exactly what to tackle first.
Enlarge image (opens in a new tab)
- Report within a week
- Actions ranked by impact and effort
- Walkthrough call included
What’s an SEO, GEO & AEO audit?
Think of it as a health check for your website. I check whether search engines and AI assistants can find your pages, make sense of them and see you as a source worth trusting – and where you’re missing out on visibility.
Why it’s about more than classic SEO these days: Google and ChatGPT now answer a lot of questions on the spot. A Pew Research study (US, July 2025) found that people clicked through to a website on just 8% of searches that showed an AI summary, compared with 15% when there wasn’t one. If you’re not in those answers, fewer people see you.
GEO
Generative Engine OptimisationDo ChatGPT, Perplexity, Gemini and Google’s AI Overviews mention your business when people ask?
AEO
Answer Engine OptimisationDoes your content give clear, quotable answers that end up in snippets or voice search?
What I check
Eight areas that shape how visible you are. I adjust the focus to suit your site – product pages for online shops, say, or local search for service businesses.
Technical health & indexing
Can search engines reach and index all your important pages?
Speed & mobile
How quickly does your site load, and how easy is it to use on a phone?
Content & search intent
Do your pages answer the questions your customers are actually asking?
Site structure & internal links
Can visitors and crawlers find their way around easily?
Structured data
Can machines tell who you are, what you offer and what it costs?
AI crawler access
Are AI tools allowed to read your content – and can they actually get to it?
Trust & expertise
Is it clear who’s behind the business and why people should trust you?
Local visibility
Are your Google Business Profile, address and reviews up to date when customers search locally?
How it works
From the intro call to the results walkthrough usually takes a little over a week. From your side, it takes one call and access to a few tools.
- 1
Intro call
We talk through your goals, what you offer and the scope. Free and without obligation.
- 2
Analysis
I analyse your site with Screaming Frog, Search Console, PageSpeed Insights and a few other tools – and run my own tests in AI assistants.
- 3
Report
Within a week, you’ll receive the report and a prioritised action plan.
- 4
Walkthrough
We go through the results together in a video call. You can ask questions, and I’ll explain the next steps.
What’s included
Not an endless list of errors, but a practical working document that you, your team or your agency can start working on straight away.
Audit report (PDF or Word)
Every finding clearly explained, with a score for each area and real examples from your site.
Prioritised action plan
Each recommendation rated for impact and effort, with who should handle it. Quick wins come first.
Walkthrough call
We go through the results, answer your questions and agree what to tackle first.
Implementation support Optional
If you wish, I can support your team with implementation or carry out the changes myself. Charged at an hourly rate.
Who’s it for?
The audit is a great fit if you:
- run a small or medium-sized business in Germany, Austria or Switzerland.
- have an online shop and want more traffic from Google and AI search.
- are self-employed and your website is your main source of new business.
- want to know where you stand before spending money on content, a relaunch or ads.
Why work with me
I’m a marketing consultant with more than 15 years’ experience, both in-house and agency side. SEO, analytics and performance marketing have been part of my day-to-day work for years.
So I don’t just spot what’s technically broken – I can tell you what’s actually worth doing for your business.
Want to know more about my background? Head to the About section.
Clear
Every recommendation is explained so you can follow it and make decisions – no SEO background needed.
Prioritised
Not 200 things at once, but a clear order: what brings the greatest benefit for the least effort?
Honest
I won’t promise rankings. I’ll show you what’s missing, what’s realistic and what you can safely skip.
Common questions about the audit
What’s the difference between SEO, GEO and AEO?
SEO is about being found in search engines like Google and Bing. GEO (Generative Engine Optimisation) is about getting AI assistants such as ChatGPT, Perplexity or Google’s AI Overviews to mention your business in their answers. AEO (Answer Engine Optimisation) shapes your content so it gets picked up as a direct answer – in featured snippets or by voice assistants, for example.
What do you need from me?
Your website address is enough to get started. The audit gets a lot more useful with read access to Google Search Console and, if you have it, Google Analytics. It also helps to know your key products or services and two or three competitors.
How long does it take?
You’ll get the report within a week of me receiving all the access I need. Then we go through it together.
How much does an audit cost?
It mainly depends on the size of your website – an online shop with hundreds of product pages takes longer than a ten-page site. We’ll work out the scope in a free intro call, and then you’ll get a tailored quote.
Can you implement the changes too?
The audit is written so that you or your agency can action it yourselves. If you’d like support, I’m happy to help with implementation at an hourly rate.
Does it work with any website platform?
Yes. I look at your site the way search engines and AI crawlers do, so it doesn’t matter whether it’s built on WordPress, Shopify, Shopware, Wix, Webflow or something custom. My recommendations take your platform into account.
How is this different from a free SEO checker?
Automated checkers produce long lists without showing what actually matters. I go through the tool results myself, put them in the context of your business and rank them by impact and effort. Things like content quality, search intent and AI visibility can’t be judged by a tool anyway.
Can you guarantee ChatGPT will recommend my business?
No. Nobody can guarantee Google rankings or mentions in AI answers. What the audit does is show you what’s missing and what will genuinely improve your chances.
LET'S TALK
How visible is your website, really?
In a free intro call, we’ll talk about what you want to achieve and what kind of audit suits your site. After that, you’ll get a clear quote.