Consulting & campaign management · DACH region
ChatGPT Ads: a strategic approach to advertising in ChatGPT
A new advertising channel needs a clear strategy. I help you assess the potential of ChatGPT Ads, test them properly and evaluate the results with confidence.
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- 15+ years in marketing
- In-house and agency experience
- Strategy and hands-on delivery in one
What are ChatGPT Ads?
ChatGPT Ads are paid ads in ChatGPT. Since 24 August 2026, they have also been running in Germany, Austria and Switzerland. They appear directly below an answer, are labelled “Sponsored” and do not influence ChatGPT's answers.
The advantage: you reach people at the very moment they are exploring a topic or getting ready to buy.
At a glance (as of October 2026)
- Availability
- Since 24 August 2026 in 31 European markets, including Germany, Austria and Switzerland.
- Placement
- Below the answer, clearly labelled “Sponsored” and kept separate from the response.
- Who sees ads
- Users on the Free and Go plans. Plus, Pro, Business and Enterprise are ad-free, and under-18s don't see ads.
- Targeting
- Based on the topic of the current conversation, language, approximate location and device. In the EU and Switzerland, personalised ads require the user's consent.
- Excluded
- No ads next to sensitive topics such as health, mental health or politics.
- Billing
- CPM or CPC bidding, plus conversion optimisation.
- Measurement
- OpenAI pixel, Conversions API and third-party measurement integrations. Advertisers only receive aggregated metrics, never chats.
- Buying
- Self-serve via OpenAI's Ads Manager or through agency and technology partners.
The platform is evolving quickly. Before every test, I check which features are currently available for your industry and audience.
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How I manage your ChatGPT Ads
Four clear steps, from the first conversation to ongoing optimisation. You always know where things stand.
- 1
Intro call
We talk through your goals, offering and starting point. Free and with no obligation.
- 2
Assessment
Does the channel suit your audience? What still needs to be in place?
- 3
Test campaign
We agree on budget, ads and tracking – then launch a clearly defined test.
- 4
Optimisation
We evaluate the results, decide on next steps and put the budget where it works.
Who are ChatGPT Ads right for?
ChatGPT Ads can be worth considering if you:
- offer products or services that people research and ask questions about.
- want to add a new channel to your existing performance marketing.
- want to reach new audiences while they are making decisions.
- want to judge your marketing spend on the basis of data.
I work with SMEs and established advertisers in Germany, Austria and Switzerland.
Why work with me
I'm a marketing consultant with more than 15 years' experience in-house and at agencies. I combine strategy with hands-on delivery, analytics and SEO, and have worked with brands including Etihad Airways, Honda, bofrost*, Hertz and Continental.
You can read more about my background in the About me section.
Strategy and delivery
I don't just write the plan – I put it into practice myself, so nothing gets lost between advice and execution.
Measurable from day one
Tracking is never an afterthought. Goals and measurement are set before the first ad goes live.
An honest view
If the channel isn't right for you, I'll say so – even if it means we don't go ahead.
ChatGPT Ads FAQs
What are ChatGPT Ads?
ChatGPT Ads are paid ads within ChatGPT. They can reach potential customers while they are researching and looking for information.
Who sees ChatGPT Ads?
Adult users on the free Free and Go plans. People using ChatGPT Plus, Pro, Business or Enterprise don't see ads. No ads appear next to sensitive topics such as health or politics.
How much does ChatGPT Ads management cost?
It depends on the scope of work. Consulting and campaign management are priced separately from your ad budget. You'll receive a tailored quote.
How much ad budget do I need?
A budget from around €600 a month is a reasonable starting point for planning. Whether that is enough for a meaningful test depends on your goals and circumstances.
Can any business run ChatGPT Ads?
In principle, yes: since late August 2026, businesses in Germany, Austria, Switzerland and many other European countries can book ads. Some industries face restrictions, though, and not every offering suits the channel. I check this before we start.
How is success measured?
Alongside impressions, clicks and costs, conversions can be measured via the OpenAI pixel or the Conversions API. We agree up front which goals count and set up tracking in a privacy-compliant way.
Can advertisers see what people type into ChatGPT?
No. According to OpenAI, advertisers have no access to chats, chat history or personal details – only aggregated metrics such as impressions and clicks.
Do ChatGPT Ads guarantee results?
No. Reach, leads and conversions depend on many factors. The aim is to test in a structured way and optimise based on the data available.
What's the difference between ChatGPT Ads and GEO?
ChatGPT Ads are paid ads. GEO (Generative Engine Optimization) is about organic visibility in AI-generated answers.
LET'S TALK
Find out whether ChatGPT Ads are right for you
In a free intro call, we'll look at whether a test is worthwhile for your business and what a sensible first step would be.