15+ years with brands such as Etihad Airways, Honda and bofrost* – turned into budgets and structures that fit your business.
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15+Years of experience
From a first assessment to a full marketing strategy: audits, KPIs, AI opportunities and team training.
Get moving quickly with analytics, campaigns, AI-powered automation and CRM – hands-on and focused on results.
As a fractional or interim CMO, I bridge leadership gaps, lead teams and get your marketing ready for AI.
HUMAN IN THE LOOP
I use AI for analysis, reporting and campaign variants, which saves you time and budget. Strategy, priorities and sign-off stay with me – and with you.
I'm Brinja Inserra, a freelance marketing consultant and interim CMO with more than 15 years' experience in e-commerce, performance marketing and brand strategy.
I've worked for brands including Etihad Airways, Honda, bofrost*, Hertz, Continental and Bang & Olufsen – both at international agencies and in-house. Along the way I've learnt what works and, just as importantly, what doesn't. That experience goes into every project.
I've been self-employed since 2023. As an interim CMO, I step in when the head of marketing role is vacant and use that time to bring clarity: setting priorities, getting things done and strengthening the team. So when the role is filled, your marketing is in better shape than before.
I think strategically but stay close to the day-to-day. I use AI where it saves time and adds value – decisions and accountability stay with me.
An interim CMO leads marketing for a set period – during a vacancy, a change of direction or a growth phase. I set priorities, get things moving and strengthen the team, so your marketing is in good shape when the role is filled.
As an interim CMO, I work with you intensively for a fixed period, usually to cover a vacancy. As a fractional CMO, I lead your marketing on an ongoing part-time basis, for example a few days a month. That suits companies that need senior marketing leadership but not a full-time hire.
Mainly SMEs, start-ups and online shops in Germany, Austria and Switzerland. My experience comes from international agencies and in-house roles, with brands such as Etihad Airways, Honda and bofrost*.
I mainly work remotely, but I'm always happy to come to you for on-site meetings. Regular days at your office are also possible by arrangement.
I use AI for analysis, reporting and campaign variants. That saves time and budget. Strategy, priorities and sign-off stay with people – with me and with you. I work GDPR-compliantly and only with tools you know and approve.
It depends on the scope – whether it's an audit, ongoing delivery or an interim role. Once we've clarified your goals and the scope in a free intro call, you'll receive a tailored quote.
With a free intro call. We'll talk about your goals and where you stand, and work out whether consulting, delivery or an interim role is the best fit.
Whether it's a project, advice or an interim role – I'd be glad to hear from you. The intro call is free and comes with no obligation.